Manchester's 2009 In the City (ITC) music conference has added Anthony Volodkin, founder of the Hype Machine blog, and secondary ticket service Seatwave's CEO Joe Cohen to its list of speakers. The conference runs Oct. 18 to Oct. 20.

They will appear on the "Tribes, Fans and Followers" digital forum along with Ian Hogarth, co-founder of Songkick, a social network built around concerts, and Alex Ljung, founder of SoundCloud, the digital music delivery service.

The panel will discuss the evolving relationship between artist and fan in the digital world.

"In The City has always had a strong commitment to new ideas and innovation, and we are delighted to be able to offer a platform to some real visionaries of the new digital landscape," said ITC co-founder Yvette Livesey in a statement. "All of the participants are at the forefront of innovation within our industry and their thoughts will be, I'm sure, of great interest to everyone attending this year's event."

In The City has also announced a series of label, radio station and magazine live showcases. Confirmed showcase hosts include NME Radar, XFM radio, BBC Introducing, SJM Concerts, Drowned in Sound and Fierce Panda.

New and established artists will feature at In The City. The event's Web site,, is offering the public £20 ($33) wristbands that provide access to all shows as part of an effort to open up In The City to a wider audience. The wristbands are limited to 2,000.

The showcases will take place alongside the regular In The City Unsigned program.

ITC has been running since 1992 and provides an annual meeting place for the music industry as well as music lovers. The Northwest Regional Development Agency and Manchester City Council will support this year's event.