The newly named Canadian Independent Music Association (CIMA) -- formerly known as the Canadian Independent Record Production Association -- has announced City Sonic as its first film production company to become a member.

“We are extremely happy and excited about the possibilities of working in a multi-media environment with one of Canada’s most progressive film and TV production partnerships,” says Duncan McKie, president of CIMA. “This will allow acts developed in Canada to expand their reach both here and abroad.”

CIMA members include labels like Nettwerk Productions, Arts & Crafts, and Last Gang.

City Sonic is a co-production of White Pine Pictures and Kensington Communications, two of Canadian television production companies. City Sonic is a cross-platform music documentary series developed for the Web, mobile and TV. City Sonic developed the project with the participation of CIMA, the Ontario Municipal Development Corp., the Bell New Media Fund and the Telus Innovation Fund.

White Pine Pictures VP Janice Dawe says the arrangement will allow artists to access fans in the multi media age. “We hope this will allow artists to connect with fans in an entirely new way, with a combination of video, music and stories in a portable format,” she says.

At the core of City Sonic is a series of short films about Canadian musical artists shot in places where their lives and careers were transformed. CIMA says the City Sonic series creates a new level of engagement with the city's music scene through location specific storytelling, related content on the artists and venues and links to purchase music. The mobile component includes a music scavenger hunt game built around the iPhone's GPS and mapping functionality.

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