George Michael led the salutes to U.K. TV and radio personality Jonathan Ross at the annual Music Industry Trusts' Award ceremony, held last night (Nov. 2) at London's Grosvenor House Hotel.

Awarded the accolade in recognition of his services to music broadcasting, Ross was presented with the prestigious award by George Michael who joked that he arrived direct from London rehabilitation clinic the Priory to present Ross with the award.

"Jonathan and I are from very similar stock," said Michael before welcoming Ross to the stage. "We have some very similar aspects to our careers in that we both still have our hair, we're both still on the telly and we're both adored by public and press alike," he deadpanned.

"But now we have something else very much in common and it's something a lot more important than any of those other things, we've both achieved the great honor of receiving the Nordoff Robbins MIT Award and that is really something to be proud of," Michael went onto say.

In his acceptance speech, Ross said that he was very proud to be receiving his award and honoured to be involved with the two charities that the MITs support - Nordoff-Robbins Music Therapy and the BRIT Trust (which includes the BRIT school for performing arts)

"I'm not fully confident that I do deserve the award because the honor that you talk about is really just being given the chance to share my love of something and indulge my love of something which is of course music," Ross stated

"Yes, it's shoddy and cheap looking," he went onto say, referring to the engraved glass award. "But it's what it represents and what it represents is a wonderful thing and I'm genuinely touched. I don't feel worthy, but I do feel very grateful."

Earlier in the evening Stereophonics' lead singer Kelly Jones performed a well-received solo set - standing in as a last minute replacement for U.K. rock band the Noisettes who were forced to cancel a scheduled appearance due to illness.

Former Roxy Music singer Bryan Ferry also performed at the ceremony, which was attended by 1,000 music industry dignitaries, including Noel Gallagher, L.A. alternative act Sparks and British comedian Russell Brand, who became embroiled with Ross last year in a high profile row over lewd phone calls made on Brand's Radio 2 show.

The resulting controversy saw Brand resign and Ross temporarily suspended from his BBC duties. Ross, however, soon bounced back and remains one of the U.K.'s most high profile broadcasters thanks to his BBC Radio 2 show and weekly TV chat show "Friday Night With Jonathan Ross," which regularly features live music performances and artist interviews.

In Billboard's recent "Maximum Exposure" survey "Friday Night With Jonathan Ross" was voted the No. 5 most effective platform for promoting music in the U.K. Speaking ahead of the ceremony, David Munns, chairman of the award committee, said in a statement: "We are especially delighted for our two charities that Jonathan Ross is our 2009 MITS recipient. For over two decades Jonathan Ross has been an important part of the UK music landscape and has provided valuable support to artists in challenging times."

He continued: "His passion for music, enthusiasm for discovering and encouraging musicians and the importance of his two shows for artist development, makes Jonathan Ross a worthy recipient of the 2009 MITs Award."

Tributes on film were also made by U2, Sir Tom Jones, Dame Vivienne Westwood, Will Smith, Rufus Wainwright, Bjork, Boy George, the Killers' singer Brandon Flowers, current U.K. chart topper Cheryl Cole and Coldplay's Chris Martin, whose video tribute was filmed with the singer behind bars in a mock jail "for crimes to music."

Previous winners of the Music Industry Trusts' award include Universal Music Group International chairman/CEO Lucian Grainge, Sir George Martin, Harvey Goldsmith and the late Ahmet Ertegun, as well as a range of artists and musicians including Sir Elton John and Bernie Taupin, Kylie Minogue and Peter Gabriel.

The Music Industry Trusts Award was established in 1991 to raise money for its two charities Nordoff-Robbins Music Therapy and the BRIT Trust (which includes the BRIT school for performing arts). To date, the MITs has raised close to £4 million ($6.6 million) - with £200,000 ($326,000) raised at tonight's ceremony, which was sponsored by Nokia Comes With Music and U.K. collecting society PPL.