Island Def Jam has teamed up with Nokia on a globally streamed live performance by Rihanna, featuring songs from new album "Rated R."

The artist will perform in an unidentified London location on Nov. 16, which will be filmed for free streaming via the Web. The album is released on Nov. 23 in the U.K.

Fans can sign up at www.nokia.com/rihanna to watch the live stream, as well as download a Web widget counting down to the performance and download a mobile app from Nokia's Ovi store. The a-la-carte Nokia Music Store and unlimited Comes With Music service will offer users an exclusive version of the album with a bonus track, "Wait Your Turn," in certain territories.

"I am so excited to partner up with Nokia," said Rihanna in a statement. "They are doing some really revolutionary things with this album, enabling me to reach more fans than ever before."

It is part of a wider arrangement between Nokia, the Island Def Jam Music Group (IDJMG) and Universal Music Group International (UMGI) on Nokia Play 2010 to deliver unique and exclusive content to fans around the world.

"Nokia is extremely excited to collaborate with Island Def Jam and Rihanna to truly redefine the connection between artists and fans and to deliver unique experience and content across the globe," said Liz Schimel, head of global music, Nokia, in a statement. "History will be made on Nov. 16 when Rihanna performs for a global audience via Nokia's live streamed concert to officially mark the launch of her much anticipated new album."

"We are thrilled to join forces with Nokia for this innovative, global partnership, one that seamlessly merges technology and artistry in a truly unique way," added Steve Bartels, president and COO, Island Def Jam Music Group. "Alongside our chairman L.A. Reid, we continually challenge ourselves to develop new and creative strategies to market our artists in this rapidly changing business environment. With her technologically savvy fan-base and her remarkable history with the digital and mobile platforms, Rihanna is the perfect artist to launch this groundbreaking initiative."

Nokia is also launching its entertainment-focused touchscreen X6 handset in the U.K. on Nov. 12, which will incorporate Comes With Music.

Questions? Comments? Let us know: @billboardbiz

Print