U.K. Internet Service Provider (ISP) Talk Talk has described Bono as "seriously misguided" following his comments about ISPs in the New York Times.

The U2 singer warned the film industry that it risks suffering from piracy in the same way as the music industry, as a result of increased bandwidth for broadband customers.

In the Jan. 2 op-ed, Bono wrote: "A decade's worth of music file-sharing and swiping has made clear that the people it hurts are the creators - in this case, the young, fledgling songwriters who can't live off ticket and T-shirt sales like the least sympathetic among us - and the people this reverse Robin Hooding benefits are rich service providers, whose swollen profits perfectly mirror the lost receipts of the music business."

However, Andrew Heaney, executive director of strategy and regulation at Talk Talk, has dismissed Bono's remarks.

"The U2 frontman is seriously misguided," he wrote on the company's blog. "ISPs generate no additional revenue or profit from customers sharing files. In fact we incur some marginal cost due to the extra bandwidth required."

Heaney also criticized Bono's comment in the New York Times that "we know from America's noble effort to stop child pornography, not to mention China's ignoble effort to suppress online dissent, that it's perfectly possible to track content."

He added: "Bono obviously does not understand how simple it is to access copyright protected content without being detected. P2P file-sharing can be spotted (albeit at great cost) but there are dozens of applications and tools out there which allow people to view content for free and no amount of snooping can detect it."

Talk Talk is the consumer telephone business of the Carphone Warehouse Group. The company's executives have also been vocal in their opposition to the proposed introduction of three-strikes measures in the U.K. Heaney urged readers of the blog to sign a petition against such measures on the U.K. government's No. 10 Web site.