Digital platform SoundCloud and blog aggregator the Hype Machine has announced a new partnership during the MIDEM conference in Cannes.

Berlin-based SoundCloud is an online service which allows artists and industry professionals to distribute and promote music.

U.K. indie Domino is the first label to sign up to the new distribution service targeted at blogs, along with artists Massive Attack, Marina and the Diamonds, and Delphic.

The deal will bring bloggers new and pre-release music from official sources, and it will enable artists and labels to track how and when their music is listened to across the blogosphere.

Artists and labels will be able to service tracks directly to bloggers via SoundCloud. Bloggers are then able to embed a range of players from SoundCloud, which the Hype Machine can detect, and tracks can then be accessed on the Hype Machine.

Rights holders will be able to access data about each release through their SoundCloud account, including how many plays each track has received on the Hype Machine and from which blogs their plays are coming.

"We're very excited to be working with the Hype Machine," said Alexander Ljung, SoundCloud CEO, in a statement. "They are a hugely important platform for bringing new releases to the attention of music fans across the Web. Our latest partnership offers labels and artists a powerful way to engage with that vibrant, influential community, and gives bloggers access to official pre-releases straight from the source."

Anthony Volodkin, the Hype Machine CEO, added: "We are excited to help artists using SoundCloud to get even more measurable exposure across the Web. SoundCloud's friendly web API allowed us to develop this integration quickly and share the benefits with bloggers, musicians and fans alike."