Brussels-based PIAS Entertainment Group has launched a range of direct to consumer (D2C) services that will enable its repertoire owners to set up their own artist stores, selling everything from downloads to merchandise on a multi-territorial basis.

The first companies to partner with PIAS on the service include digital service provider Digital Animal, U.K.-based distributor MAM Logistic and direct-to-consumer marketing, management and distribution platform Topspin Media.

According to a statement from PIAS, Digital Animal will handle the front end online artist stores, which will include facilities for multi-territory billing, pre-orders, SMS payments and a full content management system. The stores will also enable the sale of physical and digital audio products, together with merchandise and tickets.

Topspin Media will provide a range of services and tools that will enable PIAS and its labels to meet bespoke e-commerce opportunities such as limited edition box sets. These campaigns will initially focus upon clients of PIAS's digital marketing service, says the company.

Domestic and international physical product will be jointly provided by PIAS's own Brussels-based warehouse and U.K.-based MAM Logistics.

"PIAS is ideally positioned to support its labels and artists with direct to consumer e-commerce and CRM based solutions," said Adrian Pope, PIAS director of digital and business development, in a statement.

He continued: "PIAS D2C will develop to provide a range of solutions that compliment other services that we offer, from PIAS digital marketing to PIAS's retail marketing, sales and distribution operations on an international basis."