Digital entertainment company TuneTribe has partnered with 3rd Space, a provider of global mobile entertainment and marketing services for brands and advertisers.

TuneTribe is a content retailer and provider of digital marketing solutions to labels, brands and media entertainment companies. It has teamed up with 3rd Space to launch a range of ad-funded, branded music videos services on its mobile platform.

Users of the new mobile video channels planned under this agreement will gain access to free entertainment content in exchange for watching an embedded advert, with TuneTribe and 3rd Space pooling resources to attract sponsors and advertisers.

"We have been looking to team up with the appropriate mobile marketing company for some time and in 3rd Space we feel we have found the right partner," said William Haighton, CEO of TuneTribe, in a statement. "Their years of experience, their creativity, and their global presence made it an easy choice for us and we are very happy to add the 3rd Space offering to our existing online marketing and distribution portfolio."