As the new COO of Universal Music Group International (, March 15), Max Hole will be a serious contender for the title of "most powerful label executive outside America." He'll take over UMGI's central functions from chairman/CEO Lucian Grainge July 1, when Grainge relocates to New York to become CEO of Universal Music Group.

Formerly executive VP of UMGI and president of the company's Asia Pacific region, Hole is a 12-year UMGI veteran, having joined the company in 1998 from Warner Music U.K. to become senior VP of marketing and A&R. He was promoted to executive VP in 2004.

"Whatever the market, there's 10 records in the chart every week," he quips, "and I'd like all of them."

Demand for domestic repertoire has strengthened in many international territories. Is that a trend UMGI will try to buck?

Quite the reverse. We've grown domestic market share in recent years, in Japan in particular, all through organic growth and domestic repertoire. The singles business is generally [about] local-language music, so if you want to dominate the digital world, you've got to have more hits than everyone else in that language. Lucian and I don't care where the music comes from-we care that the music's great and we have hits with it.

Click here to read what Max Hole has to say on Spotify, the acts UMGI will be looking to break internationally and the prospects for India and China.