Digital download retailer 7digital has launched its online music store for high-end entertainment systems in partnership with Imerge, the U.K. manufacturer of hard disk home entertainment servers.

The Imerge XiVA Music Store has been developed with London-based 7digital's application programming interface (API), and enables users to search, preview, purchase and download tracks via the store's graphically rich on-screen interface.

The store will be integrated into Cambridge-based Imerge's media server hardware, enabling users to purchase and download content direct to their home entertainment systems, without accessing a Web browser or computer.

It is now live in the U.K. and U.S., with other territories to follow. The first Imerge media server to deliver access to the service is the newly launched MS1-HD, the company's flagship full HD audio/video server system.

"Our partnership with Imerge in the creation of the XiVA music service illustrates the flexibility of 7digital's open technology," said 7digital CEO Ben Drury in a statement. "The deep integration of our API within the XiVA music service, combined with our extensive catalogue of MP3 music, provides a fantastic user experience that makes it simple to discover and purchase music."

Cameron Wade, CEO of Imerge, added: "We all know that downloading media content direct to consumers' homes is the future, but the concept of purchasing, receiving and storing digital media via dedicated entertainment devices, as opposed to computers, is still in its infancy. As ever, Imerge's dedication to innovation ensures we stay several steps ahead of the competition."

Other 7digital partners include Spotify, Last.fm, Songbird and Winamp. The digital entertainment company operates download stores in 14 European territories as well as the U.S. and Canada.

The partnership with Imerge was first announced last summer.

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