The streaming subscription service WiMP, operated by Swedish digital entertainment company Aspiro, will launch in Denmark on April 15 for customers of telco Telenor.

The service launched in Norway in February as a partnership between Aspiro, Telenor and entertainment retailer Platekompaniet. It offers unlimited stream for 99 Norwegian kronor ($16.74) a month, with an offline cache mode for mobile. Users can bill it to their mobile account.

All the majors and various indies have licensed their repertoire for the service.

Aspiro said it will be the first music streaming service for PC, Mac and Android mobile available in Denmark.

"Aspiro's goal in the Music business area is to expand to additional markets in cooperation with partners. In this connection, we are now pleased to launch the WiMP in the Danish market with Telenor," said Gunnar Sellaeg, CEO of Aspiro, in a statement.

The service will be tailored for the Danish market and editors will provide recommendations, publish playlists and ensure the latest releases are available. It will cost 99 Danish kronor a month ($17.92).

Aspiro has recently submitted its iPhone client for WiMP for approval for distribution via Apple's App Store.

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