Hoodoo Gurus frontman Dave Faulkner, Australian music industry veteran John O'Donnell and American music writer Michael Azerrad are in the first batch of speakers confirmed for the Big Sound 2010 conference, to be held Sept. 8-10 in Brisbane.

Other first-up speakers announced today include Peter Jesperson, senior VP of A&R at New West Records; Australian artist manager Rae Harvey (The Living End, Gyroscope and Children Collide) and U.K. music lawyer Nicky Stein of Clintons Solicitors, whose clients include Vampire Weekend, the Script, La Roux, Hot Chip, the Temper Trap and the Kooks.

Organizers launched this year's ninth annual conference and showcase event with a function in Brisbane's Fortitude Valley district. Guests included Faulkner, local band Last Dinosaurs and O'Donnell, who served as CEO of EMI Music Australia until 2008 and currently co-manages legendary domestic rock group Cold Chisel.

Faulkner, whose band was inducted in the ARIA Hall of Fame in 2007, will impart some of his songwriting expertise during the conference.

"I'll be doing a songwriting workshop," Faulkner tells Billboard.biz. "I love music and I love talking about it. As much as we all like to explain creatively like bolts of lightning form the sky, there is also an element of craft and of preparing yourself for those bolts of lightning. And I can talk about those things in a practical manner."

Big Sound is an initiative of Queensland not-for-profit industry body Q Music.