Simfy, a German subscription music streaming service based in Cologne, and Warner Music Germany announced a deal that will make Warner Music's audio and video repertoire available via simfy.de.

"Simfy's subscription offer is easy to use, flexible and wide-ranging, whilst appropriately compensating artists and labels for the first-rate entertainment experience their content creates," said Marec Lerche, senior manager, business development, Warner Music Germany.

"In addition, the fun discovery elements mean casual listeners will be exposed to new music and sample the service. We are pleased that a German start-up has taken on developing the vision of music available everywhere and at any time."

Simfy's subscription service offers ad-free streaming on PC, as well as via mobile. Under the terms of the deal, simfy subscribers will be given unlimited on-demand access to tracks, albums and videos from Warner Music's roster of international and local artists.

"By means of our collaboration with Warner Music, our users now have more access to titles by world-famous superstars as well as much of the best up-and-coming talent around," says Steffen Wicker, Simfy's founder and CEO, in a statement. "Simfy now has three of the four major labels on board and we are now a great deal closer to attaining our goal of offering Simfy users a repertoire of almost all music titles available worldwide."

EMI is yet to officially sign up.

Simfy began as a student project with the vision to make it as easy as possible to listen to music. It now claims more than 1.5 million users.

Users can listen to music and compile playlists from a repertoire currently covering more than 3 million titles and growing on a daily basis.

The service costs €9.99 ($13.20) a month and is available in Germany, Austria and Switzerland. There is a student discount priced €6.99 ($9.23).

"To make the music even more accessible to our users, we are expanding our offering with desktop applications and numerous mobile telephone applications, so that our technologies and products are creating new standards in the music industry," said Wicker.

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