U.K. electro-rock act Robots In Disguise has release its new single "Wake Up" (President Records) with the backing of cosmetics brand Barry M.

The duo approached the firm after seeing a commercial with the tagline 'wake up your make-up.'

"Many of our staff knew Robots in Disguise and that they liked our products, so when they phoned me up saying they'd written a song for us, I was intrigued," said managing director Dean Mero in a statement. "When we met the girls they wowed us with the song and we agreed right there and then to become involved."

Barry M agreed to finance a video for the song and create a new Robots in Disguise Barry M lipstick in the shade Robot Blue.

The single was released on iTunes and other digital stores and the video is available on the Barry M Web site. The lipstick is sold exclusively at www.barrym.com.

The track has entered the top 20 of the Official Charts Company's indie single breakers chart.