Berlin-based 88TC88 was one of the music-based startups which launched at the SXSW Interactive Conference earlier this year. The Web-based service is designed to help artists translate their names, songs and album titles into Chinese to better reach that market.
The company has followed up with deals with Grooveshark, Hello Music and MUusic with Subtitles.
From the release:
· 88tc88.com and Music with Subtitles, a program of ARChive of Contemporary Music, announce a strategic partnership whereby Robert Singerman, founder of Music with Subtitles will lead the 88tc88.com business development, on the business to business, business to artist and business to government initiatives worldwide. Singerman brings extensive international music industry experience having directed the European Music Office US and the French Music Export Office North America, in addition to launching music artists and ventures globally.
·Grooveshark.com announces a new strategic partnership that will integrate 88tc88.com services into the Grooveshark Artists platform enabling their members to enter the Chinese market through lyric and all meta-data translations, Chinese lyric approval process and the SSCEG distribution agreement.
· HelloMusic.com announces a new strategic partnership that will enable their artist members to take full advantage of the services provided by 88tc88.com and SSCEG to enter the Chinese market.