Australian ad-supported digital music service Guvera has struck a content partnership deal with indie Liberation Music Group, part of the Melbourne-based Mushroom Group of Companies.
The Australia-only licensing deal is the first news from the Gold Coast-based digital media company since it launched its music service in the United States and Australia at the end of March (Billboard.biz, Feb. 19).
"Guvera is all about the provision of an exciting range of entertainment services direct to consumers in a legitimate and secure environment," said Warren Costello, managing director of Liberation Music Group, which comprises the Liberator Music, Ivy League Records and Illusive Sounds labels, in a statement.
As previously reported, Guvera is a brand new take on the ad-supported digital music model (Billboard.biz, Feb. 19), which links brands with music fans via user-created "channels" where registered customers can host and play MP3 downloads, in exchange for consumer data.
Following existing licensing deals with Universal, EMI Music, Shock Entertainment, INgrooves, and IODA, all of whom receive a cut of advertising reveues for each track downloaded, Guvera now boasts a digital library of three million songs.
Through the new pact with Liberation, Australian users can now access and download tunes from big-name local acts like Jimmy Barnes, Kasey Chambers and the Temper Trap plus international artists like Dizzee Rascal and Kaiser Chiefs.