Berlin plans to highlight its status as one of the world's major music capitals with a large-scale week-long campaign.

Berlin's political and business institutions, associations, groups and companies have joined forces to present the cultural diversity of this city, with its population of 3.5 million, during the Berlin Music Week from Sept. 6 to 12 in the former airport Tempelhof.

It follows the debacle caused by the cancelation of the Berlin music fair Popkomm in 2009. Popkomm will return Sept. 8-10 as part of the Berlin Music Week event.

The response from much of the music industry is still muted at this stage, with only Universal Music Germany announcing that it will be actively taking part.

Frank Briegmann, President & CEO of Universal Music Germany, commented: "We are convinced that by being embedded within the Berlin Music Week, Popkomm is important for the music industry and that Berlin's status as a national and international hub for the creative industry will be strengthened." The other majors have declined to state whether they would be taking part.

The German Federal Music Association (BVMI) in Berlin is skeptical and is still annoyed by the fact that, as it states itself, it has been largely left out of the organization of the Berlin Music Week and only learnt of the decision from the media.

Bahar Tozman, VP A&R of EMI Music Publishing in Hamburg, says Popkomm does "not have that importance in our business."

"As in the years before we will not have a stand, but will attend with a creative team," he adds.

Lutz Ilgner, managing director of the Musikverlage Hans Gerig in Bergisch Gladbach, says that the attendance of their company at Popkomm depends on whether enough of their international partners will come.

In Berlin, the all2gethernow agency, organizers of the Berlin Festival, the Berlin Music Commission of independent labels, Clubcommission, the senate departments for Economics, Technology, Women and Culture, Berlin Partner (a department for foreign trade consultancy and capital city marketing) and Berlin Tourismus Marketing GmbH have pooled their resources for the week-long event.

'Place To Be For Music'

"Berlin is and always has been the place to be for music," says Harald Wolf, Berlin's senator for Economics, Technology and Women. "By organizing Berlin Music Week, the German capital is taking a new route, setting trends and bringing business and fans together in their enthusiasm for music across all types of music and platforms."

According to the Berlin Fair, Denmark, Finland, Ireland, Canada, the Netherlands, Norway, Austria, Sweden, Switzerland and the United States have already booked joint stands. In addition, the music export offices of these countries will also be present in Berlin.

There will discussions on various aspects of the music market from Sept. 6 to 8. The events will be open to the public at large. At the same time as the Popkomm fair, 24 keynote speakers will be presenting new business models for marketing and distribution and also discussing political trends of relevance for the music industry in 300 different workshops and sessions.

For the first time there will also be a "Film Producers Lounge." The Berlin Music Week will be launching Jazzcomm until Sept. 10 under the management of Oliver Hafke Ahmad. There are plans for a jazz club to be set up in the airport foyer.

On Sept. 10 and 11, the Berlin Festival will be taking place in Tempelhof, with 70 indie and electro banks performing on three stages. The artists who will be appearing include Editors, Adam Green, Blood Red Shoes, Atari Teenage Riot, Tricky, Boys Noize and Soulwax. Thirty clubs across Berlin will also be involved in these activities with programs of their own on Saturday.

Popkomm started in Cologne in 1990 and moved to Berlin in 2003. Popkomm had 14,000 visitors and 843 exhibitors in 2008.