Pledge Music, the London-based fan-funded online investment platform, will now enable artists to offer DVD pledge campaigns to prospective backers.

The U.K. electronic act Archive is the first Pledge artist to take advantage of the DVD facility.

Pledge Music enables an act to set a target for an amount of financing and then ask for pledges from fans; the money is only paid out when the target is reached. Different pledge packages are offered with varying price brackets, ranging from an album download to more exclusive options.

Now the service is moving into video content alongside the traditional album or EP model. Fans pledging towards the new Archive live DVD can take up various premium incentive offers, ranging from a download of the live film for €10 ($12.95) to €1,500 ($1,942) for a DJ set at your party.

There are also various packages that include the physical DVD starting from €30 ($39). All pledgers get the download of the live film as well as exclusive access to online content updating fans about the project.

"To date Pledge Music has concentrated on running campaigns for audio releases but we found, from talking to artists, that they all have tons of amazing visual footage that they have collected throughout the years," said managing director Malcolm Dunbar in a statement. "This new facility whereby artists can offer a DVD release is an ideal way of collating all that material in a format that really appeals to their fans."

Gang of Four, Funeral for a Friend and Natty are among the acts who have financed projects through Pledge Music.