David Garrett, the violinist and long-standing DEAG Entertainment partner, has acquired 371,670 shares in the German music company.

Deutsche Entertainment AG, based in Berlin, is a concert promoter and it also has a recorded music arm. It releases Garrett's albums in partnership with major label distributors globally.

Garrett's share purchase represents 3% of the original stock and votes. The unit price of a DEAG share was €1.99 ($2.62) on Aug. 2.

"DEAG is very glad about this engagement and the clear mark of confidence of this top international artist," says Prof. Peter L.H. Schwenkow, CEO of DEAG, in a statement. "David Garrett also shows his contentment with our cooperation by investing in capital stock. As an artist, he can judge very well the actual market position of DEAG and the resulting perspectives."

David Garrett commented on his investment in a statement. "I know that the company is excellently positioned in live entertainment and especially in the classical segment," he said. "I am very happy with my cooperation with DEAG and will now, as shareholder, also participate in the future successes of the company."

DEAG's total revenues rose to €116.7 million ($153.6 million) in 2009.

The main DEAG shareholders are CEO Peter Schwenkow, with more than 10%, and Heliad Equity Partners in Frankfurt with about 25%.

As well as staging classical music concerts, DEAG has also promoted shows by rock and pop artists including Bruce Springsteen, Peter Maffay, Tina Turner and Bryan Adams. DEAG has a presence in Germany, Switzerland and England.

It has expanded into Switzerland with the launch of the Classical Company in Zurich in January 2010. It is a joint venture partnership with the media company Ringier. The two companies already worked together as co-investors in rock/pop promoter Good News AG.

DEAG and Sony Music Entertainment signed a partnership in July 2009 for European classical music events. Sony took a 49% stake in DEAG Classics AG.

According to DEAG, Garrett has moved 800,000 units of his three albums in Germany, Switzerland and Austria.

DEAG Music also reports that within the last 12 months, more than 400,000 Garrett concert tickets were sold in Germany, Austria and Switzerland. Garrett has a tour of 21 concert halls booked for the fall in Germany, Austria and Switzerland, followed by 19 theaters shows in the U.S. in February 2011. He then returns to Germany for open-air shows in spring and summer.

DEAG started the record label DEAG Music with additional music publishing, sponsoring, merchandise and live-recording services in 2005.