New U.K. music channel Vintage TV, which is aimed at the 50-plus market, has confirmed a deal with Getty Images.

The channel will have access to Getty Images' wholly-owned library of over 360,000 still images and 8,000 hours of footage clips to source content for 500 specially-created music videos and exclusive in-house productions.

Vintage TV launches Sept. 1 via the Sky and Freesat satellite platforms in the U.K. Because it is focusing on a pre-music video era, the channel is creating its own videos for classic tracks using montages of footage of artists or film from the era. It will not be focusing on creating performance-based videos.

"I think it is innovative," CEO David Pick tells "Every other music channel focuses on pre-existing music videos which necessarily links them to music from 1975 onwards."

Pick cites as an example the newly created video for the Shirelles "Will You Love Me Tomorrow," which features footage of Marilyn Monroe.

The latest deal includes Getty Images' historical imagery and footage collections such as the renowned Hulton Archive, which includes the Picture Post collection, and premium music archival collections such as Redferns and Michael Ochs, together with its Archive Films Collection. Vintage already has deals with ITN, the BBC, Eagle Rock and DCD Rights

For more on Vintage TV see the new issue of Billboard magazine (cover date Aug. 28, 2010).