The Berlin-based label Ministry of Sound has changed its name to Embassy of Music.

The new name is intended to be a signal of independence from the former parent company, the U.K.'s dance music giant Ministry of Sound. Von Löhneysen staged a management buyout of the German affiliate in 2007.

"By changing the name I want to take into account the variety of our artist roster and the opening up of the musical style," said Konrad von Löhneysen, the company's founder and owner.

"Our artists such as Carla Bruni, Moby, Oceana and Nena don't go well with the name Ministry of Sound," he added.

The changing of the name to Embassy of Music will not have any effect on the company's structure, including staffing and its various partnerships.

The Ministry of Sound label imprint will continue within Embassy of Music. Von Löhneysen recently extended the licensing agreement with Ministry of Sound in London for releasing the repertoire in Germany for a further three years.

The deals with partner labels including Guerilla Music, Naidoo records and Stereo Deluxe will continued, along with the partnership for physical distribution with Warner Music in Hamburg and with Zebralution in Duisburg for the digital business.

During the Berlin Music Week and Popkomm, a live event will accompany the changing of the name to Embassy of Music. Robyn and Ali Love will perform at the Berlin Admiralspalast, and there will be DJ sets from Tiefschwarz and M.A.N.D.Y.

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