Universal Music Group has signed a deal with Taiwanese label B'in Music to distribute the indie's catalog throughout Mainland China and Asia.

Effective immediately, the partnership will see the music major promote and distribute B'in Music's catalog -- which includes Taiwanese pop acts Mayday, Rene Liu and Victor Wong -- in Taiwan, Mainland China and Asia, excluding Singapore.

The agreement follows the recent renewal of UMG's distribution deal with Taiwan's Linfair Records and forms part of Universal's long-term strategy to expand its presence in China's expanding music market.

In a statement Sandy Monteiro, president of Universal Music South East Asia, said: "We have a determined vision to keep growing our business in China by strengthening our A&R and business-alliance strategies."

"Our relationship with B'in Music is certainly in line with this, and we look forward to offering even more artists and repertoire to Chinese music fans," Monteiro continued.

Sunny Chang, managing director of Universal Music Greater China, added: "B'in Music's pop artist roster is so fresh, young and talented. We're excited to help promote these stars across the Mandarin-language markets in our region and, in particular, China, whose music fans are always searching for new artists to explore and adore."

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