Australian labels body ARIA has teamed with iTunes for a five-night series of concerts and award-presentations in the build-up to this year's flagship ARIA Awards ceremony.
For the first time, ARIA has broken-out 16 so-called "genre awards" from its main ceremony and will present a handful on each evening of the new concert series, entitled "iTunes Live: ARIA Awards Concert Series 2010".
Multiple ARIA Award-nominated artists John Butler, Washington, Guy Sebastian, Sia and Angus & Julia Stone will headline the five-night stand at Sydney's Botanic Gardens, which begins Nov. 1.
Exclusive live recordings from each show will be made available through iTunes, while MTV will beam the full performances each night on the MTV and MTV Hits channels. National FM radio network Nova will air highlights packages through the week. Also on board is free-to-air Network Ten's weekend music-clip program Video Hits, which will broadcast the acceptance speeches and nominee packages.
Tickets for the concerts will be distributed through competitions with Video Hits, MTV, Nova, MySpace, Facebook and the Sydney Morning Herald.
As previously reported, the ARIA Awards has undergone a major overhaul to avoid the ratings flop that was the 2009 edition. Organizers have streamlined this year's main show, which will be held for the first time at the Sydney Opera House with live performances happening on the forecourt. Network Ten has picked up the broadcasting rights from rival Channel Nine.
And in another new twist, the public can determine the winners in four new categories - most popular Australian single, album, artist and most popular international artist.
Hosts on the big night will be Natalie Bassingthwaighte, the former Rogue Traders singer and now a chart-topping solo pop singer, and Video Hits co-presenter Dylan Lewis.