Justin Bieber posters already adorn the walls of thousands of Australian teenage fans. Now they can buy the accompanying backpacks, pillow cases and t-shirts, thanks to a retail partnership unveiled today between the Target Australia chain and the Bravado merch company, which is marking its first foray into the market.

The summer range, unveiled today ahead of a launch this December, is said to be the first of many that will be launched exclusively through the 283-outlet Target group, which have no affiliation with Target Corporation U.S.

The teen idol's image will feature across a stationery range, which includes pencil cases, pens, stickers, lockable journals, book labels through to note books, a three-design schoolbag range and a laptop bag. A kids sleepwear and bed linen ranges will follow in January.

According to a statement issued by Universal, the Canadian pop star was involved in the product development and designs.

Target will also stock an exclusive version of Bieber's top five album "My Worlds: The Collection," which will include the bonus songs "Stuck in a Moment acoustic" and "Somebody to Love J Stax Remix".

More Bieber-branded merch has been launched this week through the artist's Australian website, where Christmas-toy shoppers can find an exclusive line of collectible dolls, singing dolls, toys and teddy bears.

The singer made Australian headlines earlier this year when his promotional visit to Sydney got more attention than anyone had bargained for. Bieber was meant to sing three songs for the free-to-air Channel Seven's "Sunrise" program. However, thousands of young fans showed up and police pulled the plug because of safety concerns.