The Canadian Recording Industry Association (CRIA), which formed in 1964, has officially changed its name to Music Canada.
The non-profit trade organization based in Toronto will continue to represent the interests of Canada's major labels, EMI Music Canada, Sony Music Entertainment Canada Inc., Universal Music Canada Inc. and Warner Music Canada Co., as well as their artists. In addition, Music Canada offers specific benefits to some of the leading independent labels and distributors in Canada. Graham Henderson will continue on as president.
"CRIA has been very focused on copyright reform for many years and we fully expect that our efforts will be rewarded with a modern copyright framework in Canada," Henderson told Billboard. "But our role is also evolving and it was felt that in order to best support our members as they rebuild the marketplace, we needed an invigorated brand and direction.
"Music Canada will champion the music industry, beginning with a new music portal that is a very positive reflection of the music community in Canada and will become a comprehensive resource for those inside and outside of our community."
According to the CRIA-issued press release, this music portal is the first effort of Music Canada. Beyond the music industry, it is expected to provide information and resources to its partners in government, media and business. "Consumers will also find valuable information guiding them towards effective and legal ways to access and use music," it states.
One of the resources is a 35-year searchable historical archive of gold, platinum and diamond awards in Canada. The certification program was launched in 1975 to "celebrate milestone sales" of music in Canada. Music Canada will continue to offer these certifications to qualifying recordings.