Mumbai, India 2014.

Mumbai, India.

Peter Adams/Getty Images

Amazon is actively working on bringing is streaming music and video service to India, according to a report from The Economic Times. The streaming offerings, which feature more limited catalog offerings than services like Spotify or Rdio, are part of Amazon's Prime shipping subscription, which also has yet to launch in the subcontinent.


Amazon's streaming service launched in the U.S. last June. The company doesn't release subscriber numbers, but were estimated last summer to be over 20 million in the U.S.

Amazon India has reportedly hired Nitesh Kripalani, a former evp for Multi Screen Media, as its head of digital content, in charge of securing licensing deals for Prime's forthcoming launch. Kripalani's American counterpart, vp of digital music and video Bill Carr, left Amazon in September.

Music streaming in India has matured rapidly over the last year, with Wa.-based Rdio purchasing shuttered Indian streaming service Dinghana last March (which has yet to relaunch in the country), Australian-borne Guvera launching there in November and Saavn -- the country's most successful streaming service -- raising a fresh funding round in late summer and partnering with Twitter earlier last month.

As the streaming economy continues to mature, companies will continue to cast their gaze towards the BRIC (Brazil, Russia, India and China) countries, places that offer massive growth potential (and problems).