Through the Concord Music Group, the rock legend has released five new apps covering five of his post-Beatles albums: "McCartney," "McCartney II," "Band on the Run," "RAM" and "Wings Over America." The apps feature previously unavailable photos taken by Linda McCartney, interviews with Paul McCartney, rehearsal footage and histories of the albums. The apps cost $7.99, less than the price of the albums on iTunes, which go for $9.99 or $12.99 for the deluxe editions. (His Apple iTunes page has no reference to the new apps.) News of the apps was first reported by The Guardian.
This step into the apps realm puts McCartney in good company. In addition to Björk's lauded "Biophilia" app, Brian Eno recently released one for his collaboration with Karl Hyde, Lady Gaga released an app for "ARTPOP" and Radiohead made an avant-garde art project in another. And of course, Jay Z's "Magna Carta...Holy Grail" Samsung app was so popular it crashed the system. Heck, even The Descendents joined in the fun recently. And in the less-storied category, never forget T-Pain.
While Macca may not make it into the MoMA with his new digital scrapbooks, the price point of his shiny new interactive experience will--despite sales on the iTunes Store reportedly dropping by nearly a quarter--probably put more cherries on top of his reported $1.2 billion net worth.