Vevo Product Head Michael Cerda Leaving Company in August

Vevo's new iOS interface.

Saying the "Product Gods" have beckoned him onward, Michael Cerda is leaving Vevo as the company's SVP of Product & Technology in August after a three-year tenure. Cerda tweeted the announcement of his resignation on Tuesday, and Vevo later confirmed the move.

Since joining video hosting service three years ago, Cerda and his team have developed several new apps and multi-platform experiences for Apple and Android users, as well as in-home products tied to Roku, Xbox and Apple TV, among others. In April they launched an updated version of their popular iOS app, and views for Vevo were up by a third last year thanks to mediums like smartphones, tablets and TV apps.

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Vevo has also opened a San Francisco office dedicated to product, and recently the company decided to release its SDK API for third-party developers to build apps around its videos.

Before landing at Vevo, Cerda was a VP of technology at Myspace. In a statement to Techcrunch he called it a "difficult decision" to leave the company. "I love my team, the work we've done, and the KPIs we’ve achieved," he said. "But every good movie (and video) has an ending, and now feels like the right time to roll the credits."

Vevo CEO Rio Caraeff paired the news of Cerda's departure in an announcement regarding a new job the company is creating, chief product officer:

"With Vevo's continued focus on expanding to more screens, launching in more countries and building great music products, coupled with a 45% growth in streams year on year, the time is right for us to bring on a Chief Product Officer. This new role, a first for our company, will help us expand Vevo even more broadly as we approach our five year anniversary later this year. In line with this expansion, Michael Cerda, currently Vevo’s SVP of Product, will depart the company in August. I want to thank Michael for his leadership of our product team. I am very excited about the future and look forward to sharing more details on our expansion and growth soon."