Crowdfunding site Indiegogo has netted a round of investors including business magnate Richard Branson, PayPal co-founder and former CTO Max Levchin, and Google X's Megan Smith, reports Business Insider. The investment's amount has not been disclosed but is estimated by some to be in the millions.
After Indiegogo's $40 million Series B in January -- to be used at the time for hiring, increasing its mobile presence, and general expansion -- brought the San Francisco-based company's total funding up to $56.5M, according to Crunchbase, the online platform has been looking to expand its global reach even further. Though its campaigns must be based in the United States, Indiegogo can accept contributions from over 200 countries and regions (by comparison, Kickstarter can only send payments to the U.S., the UK, Australia, New Zealand, and the Netherlands).
Such an initiative appealed to entrepreneurs like Branson -- whose Virgin enterprise is famously looking beyond earth's atmosphere -- and Smith, who, according to Indiegogo CEO Slava Rubin, could help the company grow on a worldwide scale. “The key here is the people and getting them involved,” he told TechCrunch. “We are looking for the incredible operating experience all of them have and because they’ve created and run massive growth companies.”
Previous Indiegogo investors include ff Venture Capital, Metamorphic Ventures, Steve Schoettler, and IDG Ventures (which was among the plaintiffs in a Vietnamese copyright lawsuit earlier this year and has also invested on song-tagging app Shazam), among others.