After announcing an update to its iOS app at this year's SXSW, video streaming platform Vevo has launched the new version, according to TechCrunch, which also filmed a demonstration of how it works.
The release's new features include access to Vevo TV's music video feed and a different homepage that now looks a lot like the company's website after its redesign last year, which replaced a changing selection of stock artist images with a regularly updated feed of new content. This development follows Vevo's decision in March to release its SDK API for third-party developers to build apps around its videos.
Earlier this month, Vevo and Yahoo Screen announced they were extending their partnership, which brings Vevo content, including music videos, live performances and original content to the Yahoo site.
Additionally, DreamWorks Animation has reportedly been looking to acquire a part of Vevo, though neither company has yet confirmed the deal. Considering Vevo's dramatically rising numbers, the move would be wise: as president/CEO Rio Careff pointed out earlier this week, monthly views rose to 5.5 billion in 2013 from 4 billion in 2012. About 80% of those were attained from outside the U.S. after Vevo became available in 13 countries (up from four in 2012) and signed a multi-year deal with YouTube last year after a $150 million profit in 2012.