Fans celebrating Bob Marley's birthday send the reggae legend flying up Billboard's Social 50 chart this week.
Marley's birthday, February 6, was marked by the social awareness campaign #BobMarleyWeek. In turn, Marley zips 35-14 on the chart this week. It's his highest rank since Oct. 12, when he was No. 11.
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
#BobMarleyWeek encouraged fans to use their webcams and upload their own Bob Marley tribute videos to a special Web site where they can interact with other Marley fans. The best videos uploaded (as determined by the contest organizers) will be released as a part of a special tribute video.
Marley's Facebook has 55 million followers -- so engagement is already high.
The promotion caused a 22% lift in conversation about Marley on Facebook for the tracking week, helping to bring in over 434,000 new fans on the platform (27% more than the previous frame). Traffic to his Wikipedia page increased as well, as a 147% increase in weekly traffic brings in 299,500 viewers.
As predicted last week, Bruno Mars continues to ascend the Social 50 as well, hot off his Super Bowl halftime performance on February 2. He moves 10-4, led by a 21% rise in weekly plays to his VEVO and YouTube channels, which also causes several of the titles he performed during the halftime show to ascend on the Streaming Songs chart.
The halftime show also allows for the Red Hot Chili Peppers to re-enter the Social 50 at No. 50. It’s the first time the group -- which guested with Mars -- has entered the chart since August of 2012, and they do so thanks to a 92% increase in weekly views to their Wikipedia page. Conversation on Facebook increased by 43% as well as 14 million conversations about the band occurred on the platform, which translates to the addition of 130,000 new fans on the platform (a 10% increase over the previous week).
Back to the top 10, Shakira spends her third week in a row at No. 1 thanks to the success of her new single, "Can't Forget to Remember You," with Rihanna (who falls 4-5). Justin Bieber and Miley Cyrus remain at No. 2 and 3 respectively, as Katy Perry slips 5-6. Eminem makes a jump into the top 10 (13-7), and Ariana Grande (No. 8) and One Direction (No. 9) each hold their position. Beyonce anchors the region, falling 7-10.