How the Grammys Were Consumed Across Media (From the Magazine)

How the Grammys were consumed via Nielsen, Twitter, Spotify, and Tivo in graph form.

Above is a detailed infographic on Grammy night's rise and fall, which you can see in high-resolution right here. You can find all of our 2014 Grammy coverage right here.

BY THE NUMBERS...

1% -- The TV audience was up 1%, the ­Grammys’ second-best showing in 21 years.

8.2% -- 13.8 million tweets were sent about the Grammys in the United States, an 8.2% increase over last year.

147% -- Kacey Musgraves’ "Same Trailer Different Park" rises 81-28 on the Billboard 200, up 147%, with 10,000 sold.

635% -- Streams of “Another Star,” which Daft Punk performed with Stevie Wonder, increased by 635% on Spotify—more than any other song performed at the Grammys.

3,280% -- Taylor Swift’s “All Too Well” garners a 3,280% increase, jumping from less than 1,000 downloads to 18,000.

GRAMMY NOMINEES & PERFORMERS WITH THE BIGGEST SPIKES ON SPOTIFY

(increases in streamed tracks from Sunday to Monday)

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  • Daft Punk: up 205%
  • Paul McCartney: up 126%
  • Kendrick Lamar: up 99%
  • Taylor Swift: up 67%
  • Macklemore & Ryan Lewis: up 65%

TIVO'S TOP MOMENTS

Three of the top five most-rewatched came in the first hour

  1. 9:19 p.m. -- P!nk performs in acrobatic fashion (she’s even dressed like an Olympic gymnast) while singing “Try.”
  2. 8:44 p.m. -- Chicago is joined by Robin Thicke to perform a medley of the band’s top hits.
  3. 8:33 p.m. -- Katy Perry performs an eerie version of “Dark Horse” with Juicy J.
  4. 10:25 p.m. -- Daft Punk, Pharrell and Nile Rogers perform “Get Lucky” with Stevie Wonder.
  5. 8:16 p.m. -- Lorde sings her Grammy-winning song “Royals.”

MOST TIVO'D ADS

  1. 9:54 p.m. -- Pepsi’s pre-Super Bowl Halftime Show spot
  2. 9:39 p.m. -- Disney’s “Maleficent” movie
  3. 9:29 p.m. -- MasterCard’s second Justin Timberlake fan spot
  4. 8:54 p.m. -- Target’s Timberlake album spot with fans
  5. 11:03 p.m. -- Target’s Janelle Monáe album spot

TV ratings compiled and supplied by Nielsen. Twitter data courtesy of Nielsen Social Guide. Sales according to Nielsen SoundScan. All times are EST.