Below is full video from will.i.am's keynote on Midem's first day, in conversation with Ken Hertz (senior partner, Hertz Lichtenstein & Young LLP and co-founder/principal, memBrain LLC) and David Rowan (editor, Wired UK). As well, keynotes are live streaming as they happen right here on Billboard.biz.

Discussed: will.i.am's philanthropic ventures, accomplishing the impossible (for instance: starting a successful band), fostering social growth within (and out) the music industry, and much more.