Marc Geiger, William Morris Endeavor's head of music, sat down with Billboard backstage at the 2013 Touring Conference for a chat about the near-future of the live music industry. "I think you're gonna see advances in ticketing technology. If you look at the airlines today, the speed at which people check in on their iPhone is [transformative]. I think that's going to have major impact on consumers." Geiger also discussed the possibility of a centralized hub of information for music fans, what will happen when 50 million people use an app like Bandsintown, and the "head fake" of digital information.