The British Broadcasting Corporation today announced the launch of BBC Playlister, a new digital service that will allow its audience to add and save music to an online playlist which can be exported to one of the BBC’s digital music partners, including Spotify, YouTube and Deezer, where they can hear the music in full. The service will go live in the coming days across the BBC’s websites in the UK and throughout the world. The announcement was part of Tony Hall's first speech as the BBC's new director general.
The program is envisioned as a way for viewers and listeners to aggregate the music they are exposed to through BBC television, radio and online programs. The first stage of BBC Playlister will launch on PC and via mobile browsers, allowing users to find and list songs before exporting those lists to their preferred music service -- initially Spotify, YouTube and Deezer, though the addition of more services is planned. Eventually, Playlister will integrate fully with BBC iPlayer Radio mobile app (not currently available in the US). As well, a Playlister Spotify app is planned, allowing fans access to hand-picked recommendations from the public media company’s DJs and presenters.
“BBC Playlister is a wonderful innovation from the BBC that has been designed purely with audience needs in mind,” Tony Hall, BBC Director-General said in a statement. “We have a proud musical heritage that dates back to the very beginning of the BBC's history, and over the years we have found many new ways of bringing fantastic music to our viewers and listeners. Working with partners such as Spotify, YouTube and Deezer, we will once again transform our audiences' relationship with music and the BBC."
In addition to Hall’s statement, Chris Maples, VP of Europe for Spotify, Ben McOwen Wilson, director of content partnerships for YouTube in Europe and Axel Dauchez, CEO of Deezer all touted their new partnerships with the BBC and the value it stands to provide to their customers.