Bubbling Under: The Colourist Breaks Through at Alternative

A still from The Colourist's video for "Little Games"

Each Friday, Billboard presents "Bubbling Under," a weekly look at new and noteworthy acts making their way toward Billboard chart success. Up this week: the Colourist, Mia Martina, Brothers Osborne and Lantana

Southern California band the Colourist has its sights set on the Alternative chart, as its single "Little Games" is building the format. With support from KNRK Portland, Ore., KBZT San Diego and Sirius XM's Alt Nation, the tune could soon reach the Alternative tally. The Republic-signed quartet, which played Coachella earlier this year, will support the Naked and the Famous on tour in late September and through October.

After breaking through to the top 10 on multiple Canadian charts in 2010 as Edward Maya's duet partner on "Stereo Love" (Vika Jigulina joined him on the U.S. version, which reached No. 16 on the Billboard Hot 100), Mia Martina is building toward her first Mainstream Top 40 appearance with "La La." The New Brunswick native is signed to CP Records, where she started as an intern before earning an upgrade to singing backup for acts on the label. "La La" was CFLZ Buffalo, N.Y.'s sixth-most-played title last week (73 plays, according to Nielsen BDS).

Brothers Osborne (John and TJ Osborne) gain traction just below Country Airplay with "Let's Go There," their debut single for Universal's EMI Nashville imprint. Natives of Deale, Maryland, the brothers grew up writing songs and performing locally with their father before making Nashville their destination. The siblings, signed to Warner Chappell/King Pen for publishing, are working on their first album.
 

(Video may not be appropriate for all viewers)
Cincinnati newcomer Lantana nears Mainstream R&B/Hip-Hop with his debut single "All Hustle, No Luck." Named after the street on which he grew up, the 25-year-old rapper built a hometown buzz that culminated in Best New Artist and Mixtape of the Year honors at the 2012 Ohio Hip-Hop Awards. Now signed to Polo Grounds/RCA, Lantana's acclaim is spreading nationally, with "Hustle" reaching 2.1 million listeners across 52 mainstream R&B/hip-hop stations in the Aug. 26-Sept. 1 BDS tracking week.
 
Reporting by Keith Caulfield, Wade Jessen, Rauly Ramirez and Gary Trust of the Billboard charts department.