VEVO Debuts on Apple TV Alongside Disney Channel, Smithsonian

(VEVO)

In an update released today, VEVO and four other content sources -- Disney, Disney XD, the Smithsonian and the Weather Channel -- have joined the ranks of Apple TV apps.

The launch makes VEVO's catalog of music videos, which the company says numbers 75,000, available on-demand to Apple TV users, as well as the company's original programming, "Lyric Lines," "The Comment Show," "Stylized" and "Tour Exposed," as well as the company's curated VEVO TV channel which the company launched in March.

The expansion onto Apple TV is part of a larger strategy for VEVO of correcting the narrow margins it operates under due to a reliance on YouTube's platform, which Billboard deputy editor Yinka Adegoke examined back in April.

At launch the VEVO Apple TV app is available in the U.S., Canada, Australia, New Zealand, UK, Brazil, France, Ireland, Italy, Spain, The Netherlands and Poland.

In June, Apple added the ESPN and HBO Go apps. As TechCrunch wondered aloud earlier today, the moves could be -- as is always the case with Apple, rumored and totally unconfirmed -- in preparation for the launch of an Apple television set later this year.

Questions? Comments? Let us know: @billboardbiz

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