Rate This App: Stereotypes - A VJ App for the YouTube Generation

Welcome to Rate This App, .Biz's regular series that allows users to learn about and rate new music apps. 

The results from our last poll are in and the vast majority of you either work for Seenth.is or you really found the feed aggregating app to be a helpful tool. The app received a full five star rating from .Biz readers. Thanks to all who participated.

Stereotypes aims to modernize the concept of the video jockey: Built for the YouTube generation, the app is designed around appending YouTube clips with short video responses uploaded from the user's smartphone. Every video that's uploaded automatically links to iTunes, so users are then able to buy the song. 

"We've created Stereotypes based on the fact that the music you love, you love for a reason," founder/CEO Jason Keck says. "It's a part of the story of your life, and our new app gives people a place to tell their story using the music that moves them." 

Becoming your own VJ by adding your own content is fairly simple with the app's sleek, well-designed interface. To get started, follow your friends (found by accessing your contacts) or several of Stereotypes' featured VJs, which includes bands like the Postelles and popular Internet/Vine personalities like Rudy Mancuso. Then locate the "questions" tab, answer a random query (e.g., "What artist would make you faint if they touched you?") by selecting a song or artist on YouTube or iTunes and record a video response. 

Users can then "like" others' videos and share them through Twitter and Facebook. Stereotypes' biggest obstacle is the "network effect," which is when a service's value is dependent upon the number of people using it. The inability to overcome the barrier is one of the most common reasons new apps fail in the cluttered content landscape. 

One flaw is that upon arriving at the app's home screen, the user sees nothing because he or she isn't yet following anyone. With only a limited number of celebrity VJs present to initially lure in subscribers, the question as to whether there'll be enough users producing content for the app to be meaningful remains unanswered.

But perhaps a larger question is, can the concept of a VJ still be relevant in this day and age? Overall, Stereotypes is a straightforward, intuitive app that provides content creators with the right environment to find out. If enough users hop onboard, it could become a must-have.