German broadcasting giant ProSiebenSat.1 is looking to carve out a piece of the growing music streaming business with the launch of Ampya, an online streaming service akin to Spotify.

The new service, which launched this week, features more than 20 million music titles in addition to some 57,000 music videos and more than 100,000 radio stations, available either through an ad-supported freemium service or on a subscription basis.

Music streaming is already a crowded market. In addition to Swedish-owned Spotify, services such as Napster, Simfy, Wimp or Deezer compete for music-mad German fans.

But despite its corporate bulk, ProSiebenSat.1 has proven adept in competing with flexible online start-ups. The company's Internet VOD service, MyVideo, is the territory's leading video streaming operation and a major entrenched competitor to international operators such as Amazon-controlled LoveFilm and Netflix, which has yet to launch in the German-speaking market.

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