Daft Punk Hits No. 5 On Billboard's Social 50 Chart With iTunes Album Stream

Daft Punk

Daft Punk makes a leap on the Social 50 tally, rising 38-5 and breaking the top five for the first time. The French dance duo made its just-released album, "Random Access Memories" (May 21), available for streaming in the iTunes Store on Monday, May 13.
 
The ascension in the tally comes as nearly a direct result of the iTunes stream. A 219% rise in conversation on Facebook took place during the week, which subsequently led to the addition of 113,000 new fans on the platform (up 56%). Fans reacted by heading to Wikipedia to read up on Daft Punk as well, evidenced by the 120% increase in traffic caused by the 842,000 people who visited their page.

A Timeline of Daft Punk's Marketing Masterpiece

On VEVO, the duo timed an album unboxing video (wherein the vinyl packaging was revealed) for release on May 13, which contributed to the 13 million views (up 42%) received by the band during the charting week.

Further down the tally, Bridgit Mendler makes her Social 50 debut at No. 46. It follows the release of her latest single, "Hurricane," and the launch of her new online series called "The Hurricane Sessions." For the "Sessions," she performs covers of popular songs on her VEVO channel. On May 15, she released a cover of Bruno Mars' "Locked Out of Heaven" received nearly 500,000 views in its first week.

Demi Lovato continues to rise (9-4), breaking the top 5 for the first time in the 120 weeks she's resided on the Social 50. This week she celebrates the No. 3 Billboard 200 debut of her self-titled fourth album, "Demi." On the Social 50, her ascension comes with a 15% increase in weekly fan acquisition, allowing Lovato to add over 449,000 new fans to her overall fanbase during the charting week.

She makes substantial gains in the video department as well as she releases a three part video series to her VEVO channel entitled “The Story of DEMI” (starting on May 13). Each of the three parts has around 300,000 views to date, which have contributed to the over 15 million views towards her channel during the charting week.

To finish recapping the top 10, Justin Bieber remains at No. 1 while Taylor Swift rises (4-2), as does Rihanna (5-3) and Jennifer Lopez (8-6). Justin Timberlake holds steady at No. 7, Beyonce falls 6-8, Pitbull jumps 14-9 and PSY anchors the top 10, falling 2-10.

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