Business Matters: Ticketfly Adds Venues Union Transfer (Philly), The Foundry (Phoenix)
Business Matters: Ticketfly Adds Venues Union Transfer (Philly), The Foundry (Phoenix)

The social ticketing platform Ticketfly on Wednesday unveiled FanBase, an analytics tool to enable North American concert venues and promoters to better target customers.

Ticketfly, which recently expanded into Canada to challenge Ticketmaster, indicated the proprietary ranking algorithm identifies, contacts and rewards top fans based on attendance, spending and social influence.

“For the first time, promoters can see who their best customers are and reward them for helping to spread the word,” explained Andrew Dreskin, Ticketfly co-founder and CEO in a statement.

The U.S.-based indie ticketing and marketing platform said Fanbase should allow promoters to target fans with exclusive pre-sales, premium seating, merchandise and VIP access.

Ticketfly reported 7% of its customer base accounts for 24% of ticket orders and 30% of revenue.

Hence the analytics push to mobilize and engage music fans.

The introduction of Fanbase follows Ticketfly in 2011 launching its analytics dashboard, which identifies where ticket sales originate.