Univision Communications Launches Uforia Music Service

Today at the Billboard Latin Music Conference, Univision Communications, Inc. announced the launch of the Uforia music service and upgraded radio app focused on content curation with deep Latin genres.
 
The announcement was made today by Jose Valle, president, Univision Radio and Evan Harrison, executive vice president of Content & Entertainment, Univision Radio. 
 
“Univision Communications is committed to continuing our legacy of bringing the most cutting edge entertainment to Hispanic America,” said Valle in a statement. “By leveraging the size and scale of the Company’s media platforms, we provide an unparalleled promotional platform for established and emerging artists while transforming the digital music experience for our audiences.” 
 
On Friday, Univision Radio will premiere Marc Anthony’s new salsa single, “Vivir mi vida.” The debut will be promoted by Univision’s social media properties as well as local and national digital extensions. Univision Radio has also hosted successful multiplatform debuts of singles from other artists including Vicente Fernandez, Carlos Vives, Juan Luis Guerra and Wisin y Yandel.
 
Additionally, UCI is helping to foster emerging talent by partnering with music industry labels to premiere songs from up-and-coming artists. The company used this approach with the debut of then-newcomer Leslie Grace. Her single, “Will U Still Love Me” premiered on Univision Radio stations across the country and live performances of the song were featured during Univision Network’s Premios Juventud and Univision Radio’s H2O Music Festival. Grace went on to became the youngest woman to top the Latin Airplay charts.
 
UCI will release their upgrade radio app this summer, under the name Uforia. Focused on content curation with deep Latin genres, the upgraded app will feature exclusive channels, customizable stations housing more than 20 million songs and engaging social experiences. It will also offer a social component where users will be able to not only see what their connections are listening to but also recommend music to them directly.