The Universal Music Publishing Group has reached a new agreement with YouTube which will allow its Anglo-American repertoire to be played on the social media website in 127 countries in Europe, the Middle East, Africa and Asia. The deal encompasses all types of YouTube videos that feature music, including user-generated content.
The deal came about through UMPG's pan-European licensing agreement with the Society of Authors, Composers and Publishers of Music (SACEM), dubbed Direct European Administration and Licensing or DEAL, which in this instance apparently is expanded to also include the other named territories. The music of UMP's songwriters and composers who are affiliated with other European collecting societies will remain subject to licensing arrangements made by those societies.
According to the announcement, the new agreement facilitates greater transparency, coordination, and data-sharing between the organizations while ensuring equitable compensation for rights holders who are entitled to a share of the platform¹s revenues.
Universal Music Publishing Group chairman & CEO Zach Horowitz said the deal will ensure that the company's composers and songwriters will receive proper renumeration. "The digital market can only flourish if creators receive fair remuneration delivered through efficient and innovative licensing solutions," Horowitz added.
"SACEM is proud to be the first authors' society in the world to have signed an agreement of this scale with YouTube, the world's leading digital platform of music videos," said SACEM CEO Jean-Noël Tronc in a statement. "This contract bears witness to our commitment to increasing both the visibility of works and the remuneration of our members with a major partner, YouTube, the number one vector for discovering works on the internet."