Rumblefish -- the consumer-oriented music licensing company that, through its Friendly Music service, lets YouTube users legally incorporate Rumblefish's wide catalog of music in their videos -- has acquired Catalogik, a music licensing and rights administration platform founded in 2009. Catalogik is the brainchild of Alex Stone and Gideon Arom, two UCLA computer science and musicology graduates. Financial terms of the purchase weren't disclosed.

Catalogik's platform consists of several complementary technologies, including an "advanced search" which utilizes dynamic algorithms to aid users in finding songs (likely to augment Friendly Music's already robust search capabilities), metadata population which combines data from the web and audio analysis, branded playlists, cloud-based accounting with automatically generated statements, customizable marketplaces and cue sheets.

"The Catalogik team, codebase and IP portfolio are brilliant, giving Rumblefish new technological capabilities that will help us better monetize soundtracks on YouTube and other social video networks and applications," said Paul Anthony, founder and CEO of Rumblefish, in a statement. "The Catalogik team accelerates our roadmap, improving the best social video soundtrack platform in the world, with the largest catalog and best soundtrack search tools in the market."

"This is a great outcome for me, my co-founder, our team and our shareholders. We're thrilled with the task of solving the most challenging problems facing the sync licensing market, a space we're really passionate about," said Gideon Arom, Catalogik's co-founder and CEO.

Arom his co-founder, Alex Stone, and the rest of their team will join Rumblefish at the company's new office in Los Angeles.