If a One Direction picture is worth a thousand words, a three-second looped animated GIF of the pop band is probably worth millions of fan shares.

On Jan. 7, One Direction released the video for "Kiss You," the third single from the British boy band's second album, Take Me Home. In slightly more than 24 hours, the act racked up 10.4 million Vevo views, nearly breaking the site's record for a single day. And GIF files -- short animated clips -- are a big part of how the group did it.

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