Kevin Arnold, currently Sony Music Ent. EVP and senior advisor to the Global Digital Business Group, will serve as co-chair with Christina Calio of Microsoft of, according to a release by the National Association of Recording Merchandisers (NARM). (DMO) is NARM’s home for all its digital initiatives.

Prior to joining Sony, Arnold founded IODA, which merged with The Orchard in 2012. Arnold is also founder and director of Noise Pop Industries, which produces San Francisco’s annual  Noise Pop Festival along with the Treasure Island Music Festival and a variety of other cultural events in the Bay Area. Prior to IODA’s founding in 2003, Kevin served as Director of Data Services for online music startup and also spent time at the computer technology corporation Oracle.

“Between the work he’s currently doing to expand Sony Music Entertainment’s digital business and the tremendous entrepreneurship and leadership he demonstrated in the creation and growth of IODA, Kevin is precisely the type of person we want to help lead,” Bill Wilson, VP of Digital Strategy & Business Development for NARM and, said in a statement. “Kevin has deep understanding and experience in all of the key initiatives that is focused on, from the business, technological, and musical angles, and it’s fantastic to have him as part of the team.”

“Having been a NARM participant since the early days of IODA, I've had a front row seat watching the dramatic change the industry has undergone over the past decade,” Arnold said. “I look forward to helping guide’s future as we face a new set of opportunities and challenges.”