AXS Ticketing, AEG's new ticketing platform, has officially launched in Los Angeles.
On Monday, AXS Ticketing replaced Ticketmaster as the platform for AEG-owned venues Staples Center, Nokia Theatre L.A. Live and Club Nokia. The first event to be offered through AXS.com in Los Angeles will be a June 28 Beyonce concert at Staples Center. Last year, Staples ranked No. 3 on Billboard's top 10 venues tally of buildings with capacities of 15,001 or more, grossing $59.5 million from 89 shows, according to Billboard Boxscore.
AXS Ticketing launched in 2011 and has already been installed in 24 venues, including AEG's O2 arena in London. The platform is the first initiative under Outbox Enterprises, a joint venture involving AEG, Cirque du Soleil's Outbox Technology ticketing business and former Ticketmaster CEO Fred Rosen. The platform establishes AEG as a significant player in the ticketing market, rivaling Live Nation's Ticketmaster.
"This year is critical [for AXS], because by the end of the year we will have all of our owned-and-operated facilities on AXS, and my guess is most people are going to want to make sure we maintain a semblance of order and a vision to complete all of these goals," AEG CEO Tim Leiweke told Billboard in late January.
"We just stay focused: we've got a big year coming with AXS, our biggest year ever with AEG Live, we've got our biggest year ever with our facilities division that's growing like a weed, and we're about to have some really good announcements about some facilities we're picking up," Leiweke continued. "And, by the way, our hockey team is going to defend the Stanley Cup and our soccer team is going to defend for the third year in a row the MLS Cup. We are not lacking motivation, nor are we lacking a task list."
AEG has also announced some recent acquisitions and investments aimed to enhance AXS. AEG recently acquired Carbonhouse, which specializes in creating websites and providing digital services for arenas, performing arts centers and convention centers. AEG also recently became a strategic investor in ByPass, a provider of in-seat ordering and payment solutions for venues.
"AXS is rapidly becoming the world's only end-to-end digital venue services platform, unifying the entire event lifecycle for both the fan and venue management to create seamless experiences, personalization, and commerce and data capture opportunities," AEG president of digital, ticketing and media Bryan Perez said in a statement. "Today's investments demonstrate our commitment to deploy technologies that do more than just ticketing, but truly empower venues to build direct relationships with their patrons and enhance the entire fan experience."