Prince Royce made significant gains on the Social 50 chart this week, thanks to “La Voz” and the Premio Lo Nuestro Awards. He rises 29-14 after winning artist of the year at the awards (Feb. 20) and thanks to steady promotion of his coaching gig on Telemundo’s “La Voz.” The latter show -- the network's version of "The Voice" -- premieres on March 15.
The Social 50 ranks the most popular artists on YouTube, VEVO, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
For the charting week ending March 2, the 15% rise in conversation on Facebook helps lead to a 99% increase in weekly followers gained on that platform, where he adds 664,000 to his online fanbase.
While “La Voz” readies its engines, its parent show “The Voice” is off to the races. Maroon 5 -- led by “Voice” coach Adam Levine -- makes a notable gain on the Social 50 thanks to buzz derived from the show’s sixth season premiere on Monday, Feb. 24.
Levine’s appearance, which was promoted through Maroon 5’s social channels, caused a rise in online conversation characterized by a 41% in retweets on Twitter and a 19% increase in mentions as more than 24,000 people talked about the band on the platform. They also added 48,000 new Twitter followers (up 35% from the previous week). On Facebook, a 17% jump in conversation about Maroon 5 pushes a 95% jump in weekly fan acquisition (for a gain of 514,000 new followers).
Above both Prince Royce and Maroon 5, Beyonce makes a leap into the top 10, moving 14-9. The jump is encouraged by Beyonce's official video for “Partition," which premiered on Feb. 25.
“Partition”'s video, of course, is not brand new to Beyonce fans as it has been available to anyone who purchased her visual album, released in December. Up until this past week, the singer’s “Drunk and Love” and “XO” were the only two tracks from the album available across all audio streaming platforms and with official music videos through VEVO. While “Partition’s” video is now on the video streaming service, it has yet be appear on any of the audio sites.
The “Partition” release causes a 101% increase in weekly activity to Beyonce’s VEVO channel, culminating in 52 million plays across all of her channels for the week. Additionally, a 6% rise in weekly conversation leads to the addition of 480,000 new fans to her audience across Facebook, Twitter and Instagram.
To recap the top 10, Shakira yet again remains at No. 1 for the sixth week in a row, while Justin Bieber (3-2) swaps places with Miley Cyrus (2-3). Katy Perry, still accumulating views from her recently-released “Dark Horse” video on VEVO, climbs 5-4 with a 35% rise in overall points. Justin Timberlake, who recently performed the fifth installment of his “History of Rap” series on "The Tonight Show" (with Jimmy Fallon), moves 8-5 on the ranking. Eminem makes a 13-6 leap into the top 10, while Pharrell remains steady at No. 7, as Rihanna tumbles 4-8. Taylor Swift anchors the region at No. 10.