Miley Cyrus' 'Wrecking Ball' Swings Back To No. 1 On Hot 100

Miley Cyrus performs onstage during the 2013 American Music Awards in Los Angeles, CA

Christopher Polk/AMA2013/Getty Images for DCP

Thanks to the viral explosion of a new parody video of the song, Miley Cyrus' "Wrecking Ball" returns to the top of the Billboard Hot 100. The song halts the command of Lorde's "Royals" after nine weeks.
 
Meanwhile, Pitbull's "Timber," featuring Ke$ha, and Avicii's "Wake Me Up!" take over atop the Hot Digital Songs and Hot 100 Airplay charts, respectively, and A Great Big World and Christina Aguilera soar into the Hot 100's top 10 with their duet "Say Something."
 
As we do each Wednesday, let's look deeper into all the numbers.
 
With top Streaming Gainer honors, "Ball" (3-1) reclaims the Hot 100's top rung for a third total week after "Royals" had ruled for nine frames. "Ball" first topped the chart in the two weeks (Sept. 28, Oct. 5), following the premiere of its official video, prior to Lorde's coronation. The song storms back to the top of the Streaming Songs chart for a ninth week at No. 1 (14-1) with a 137% increase to 18.6 million U.S. streams last week, according to Nielsen BDS.
 
Spurring the gain? The breakout popularity of the song's parody video, which features its original audio, by YouTuber Stephen Kardynal. The comedian has posted several videos on his channel of him lip-synching hits by female pop stars to unsuspecting viewers on Chatroulette (the video chat service which links random users). In his take on "Ball," the shaggy-haired Kardynal parodies nearly every part of the original's video, complete with him in (almost just) his birthday suit. Viewers' reactions on the left side of the screen enhance the clip's merriment.
 
Of the song's 18.6 million U.S. streams, 24% are from the track's official Vevo on YouTube video, while 67% are from other YouTube views, including Kardynal's. The remaining 9% of its overall streaming total is from non-YouTube streaming sources.
 
"Ball" concurrently jumps by 11% to 99,000 downloads sold, according to Nielsen SoundScan, and rebounds 10-9 on Hot Digital Songs (which it led the week of Sept. 28). Also surely aiding its gains, Cyrus performed the song on the American Music Awards, which aired live on ABC on Sunday, Nov. 24. Having peaked at No. 4 on Hot 100 Airplay, "Ball" drops 4-7 on the survey (106 million all-format audience impressions, according to BDS).
 
More chart honors for Cyrus: The nine-week gap between "Ball" topping the Hot 100 marks the longest in the Hot 100's 55-year history for a song in one chart run. It passes the five-week wait for Macklemore & Ryan Lewis' "Thrift Shop" (featuring Wanz), whose six-week total reign was interrupted by Baauer's "Harlem Shake" for five weeks earlier this year. Both breaks, thus, reflect the influence of virality, with the online phenomenon largely pushing "Shake" to the top and, now, a similar bounce for "Ball." (Only Chubby Checker's "The Twist" had a longer break than "Ball" between Hot 100 reigns. It led in September 1960 and again in January 1962, but that was over two separate chart lives.)
 
The resurgence of "Ball" helps keep Eminem's "The Monster," featuring Rihanna, at No. 2 for a fourth week. Still, the collaboration claims the chart's top Airplay Gainer award for a fourth week, climbing 6-4 on Hot 100 Airplay with a 14% increase to 119 million. It racks a third week atop the On-Demand Songs chart (2.2 million, down 12%), while dipping 3-4 on Streaming Songs (5.7 million, down 6%) and falling 1-2 on Hot Digital Songs (after three weeks at No. 1) with 231,000 downloads sold (down 4%). "Monster" spends a fifth week at No. 1 on both Hot R&B/Hip-Hop Songs and Rap Songs.
 
As it bounds by 55% in overall Hot 100 points, "Ball" handily wins the race to No. 1 over "Monster" (up 2%). A 20% difference in points separate the songs.
 
"Royals" relinquishes its command not only over the Hot 100 (1-3) but also Hot 100 Airplay, where it falls 1-2 after six weeks on top (131 million, down 7%). It descends 2-3 on Streaming Songs (5.9 million, down 9%) and 2-5 on Hot Digital Songs (144,000, down 19%). The track tops Hot Rock Songs for a 14th week.
 
Pitbull's "Timber," featuring Ke$ha, stomps 8-4 on the Hot 100, blasting 4-1 on Hot Digital Songs (237,000, up 43%). The track is Pitbull's first No. 1 on Hot Digital Songs after he peaked as high as No. 2 with three titles (2009's "I Know You Want Me (Calle Ocho)," as well as his featured turn on Jennifer Lopez's "On the Floor" and "Give Me Everything," the latter two in 2011). Ke$ha collects her third No. 1, following "We R Who We R" and "TiK ToK," both in 2010. Like Cyrus with "Ball," Pitbull and Ke$ha performed "Timber" on the AMAs on Nov. 24.
 
"Timber" reaches the top 10 on Hot 100 Airplay (13-10; 66 million, up 16%), marking Pitbull's 10th top 10 on the tally and Ke$ha's seventh, and Streaming Songs (13-7; 4.5 million, up 41%).
 
OneRepublic's "Counting Stars" retreats from its No. 4 peak to No. 5 on the Hot 100, although with gains in airplay (108 million, up 13%) and digital sales (175,000, up 5%).
 
Avicii's No. 4-peaking "Wake Me Up!" slips to No. 6 on the Hot 100, but crowns Hot 100 Airplay after a five-week wait at No. 2 (138 million, down 3%). Notably, the multi-format smash marks the first Hot 100 Airplay No. 1 by a core EDM lead act; Afrojack and Calvin Harris previously ruled in featured roles. "Wake" dominates Dance/Electronic Songs for a 13th week.
 
Imagine Dragons' "Demons" drops 6-7 on the Hot 100, fueled most strongly by its rise on Hot 100 Airplay (5-3; 121 million, up 7%).
 
As its album "Midnight Memories" rockets in atop the Billboard 200, One Direction returns to the Hot 100's top 10 with "Story of My Life" (13-8). The track debuted at No. 6 four weeks ago and spent the next three weeks between Nos. 11 and 13.
 
Katy Perry's former two-week Hot 100 No. 1 "Roar" descends 7-9 (while "Unconditionally," the second single from her album "PRISM," pushes 16-15).
 
Rounding out the Hot 100's top 10, A Great Big World and Christina Aguilera rocket 18-10 with "Say Something," the chart's top Digital Gainer and another recipient of an AMA-related bump. The ballad zooms 6-3 on Hot Digital Songs (197,000, up 63%) and 45-18 on Streaming Songs (2.6, up 93%). It approaches the 50-position Hot 100 Airplay chart (22 million, up 48%).
 
While A Great Big World reaches the Hot 100's top 10 with its first chart entry, Aguilera lands her 11th top 10 and second this year; she rose to No. 8 in April as a guest on Pitbull's "Feel This Moment." She hadn't notched multiple top 10s in a single year since 2000, when "What Girl Wants" (No. 1, two weeks), "I Turn to You" (No. 3) and "Come On Over Baby (All I Want Is You)" (No. 1, four weeks), all from her self-titled debut album, reached the top tier. "Say" is also Aguilera's first top 10 with lead billing since October 2008, when her own "Keeps Gettin' Better" debuted at its No. 7 peak.
 
(Also of note: Effective last week, the methodology for the Hot 100, along with Billboard's genre hybrid songs charts, has changed slightly to rebalance desired chart ratios for sales, airplay and streaming. With streaming usage rising and new streaming services recently added to the Hot 100's data feed, the streaming portion of the chart has been at or above its desired average ratio in recent weeks. Such adjustments to these multi-data pool charts are common, and, for example, were implemented on the Hot 100 on occasions where download sales had increased exponentially.)
 
Visit Billboardbiz tomorrow (Dec. 5), when all rankings, including the Hot 100, Hot Digital Songs, Hot 100 Airplay, Streaming Songs and On-Demand Songs will be refreshed, as they are each Thursday. The latest charts also will appear in the next issue of Billboard magazine (on sale on Friday, Dec. 6).
 
Additional reporting by Keith Caulfield and William Gruger