Each Friday, Billboard presents "Bubbling Under," a weekly look at new and noteworthy acts making their way toward Billboard chart success. Up this week: Gemini Syndrome, Markell Clay, White Denim and OBB.
Gemini Syndrome scales its first Billboard songs chart, as "Stardust" (Warner Bros./ADA) debuts on Mainstream Rock at No. 39. The song appears on the band's debut album Lux, which entered Heatseekers Albums at No. 3 and Hard Rock Albums at No. 8 the week of Sept. 28. Formed in Los Angeles in 2010, the quintet (whose fans go by the nickname "Synners") spent parts of September and October on tour as an opening act, with Escape the Fate and Miss May I, for Five Finger Death Punch.
22-year-old Markell Clay approaches his first chart appearance as "Magic" builds beneath Mainstream R&B/Hip-Hop. The Philadelphia-born/Chesapeake, Va.-raised singer/songwriter first basked in the national spotlight in 2010 as a contestant on the "Wild-Out Wednesday" segment on BET's "106 & Park." Clay is signed to Atlanta independent label I.M. Music and working with producer Jamezzz Bonn.
Formed in 2006, rock band White Denim is on the verge of earning its first charted single with "Pretty Green" (Downtown). The cut is lifted from the group's new album Corsicana Lemonade, which debuts at No. 4 on Heatseekers Albums (3,000 sold, according to Nielsen SoundScan). The single is percolating under the Alternative and Triple A airplay charts, with support from 26 combined reporters, according to Nielsen BDS. Alternative WEQX Albany, N.Y., leads with 32 plays for the song in the Oct. 28-Nov. 3 tracking week.
Sibling trio OBB, shorthand for Oswald Brothers Band, makes its first visit to the Christian Songs tally, opening at No. 45 with "Come on Home," a track from the threesome's self-titled EP, released nearly a year ago. Signed to Curb, the Georgia natives are working on their first full-length album. The trio is part of the worship team at Atlanta's Passion City Church, a congregation founded by Louie Giglio and Chris Tomlin.
Reporting by Keith Caulfield, Wade Jessen, Rauly Ramirez and Gary Trust of the Billboard charts department